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Internet advertising in the United States dropped 5 percent in the first quarter, marking the marketing medium’s first downturn since 2002 when the Web was still recovering from the dot-com bust.

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EDT I Web advertising continues to gain market share, as more advertisers move online to capture more eyeballs, according to a report from the Interactive Advertising Bureau and PriceWaterhouseCoopers LLP.

Industry Moves: Facebook Hires Google AdWords Exec
Correction: The initial version of this story said that Grady Burnett led the company?s AdWords business. A Google spokeswoman clarifies that Burnett led the company?s AdWords operations in Ann Arbor, Mich.

IAB: Internet advertising drops by 5% in Q1 2009
More In Internet Marketing Tags In the first quarter of 2009, Internet advertising dropped 5% to $5.5 billion, as compared to the same quarter last year, according to the Internet Advertising Revenue Report commissioned by the Interactive Advertising

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Internet ad revenue drops 5% in first quarter
Internet advertising revenue dropped 5% year over year in the first quarter to $5.5 billion from $5.8 billion, according to a report from the Interactive Advertising Bureau and consultants PricewaterhouseCoopers.

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IAB: Online Ad Spending Fell 5 Percent In Q1; First Drop In Several Years
In a shift, online ad spending dropped 5 percent in the first quarter to $5.5 billion, according to the Interactive Advertising Bureau.

Internet ad revenue falls 5 pct in first quarter
PHILADELPHIA - Internet advertising revenue is down 5 percent. The decline in the first quarter of 2009 represents the first year-over-year decline in seven years as the recession takes its toll even on the hardiest of ad sectors.

Online ad revenue hits $5.5 billion in Q1
‘Interactive advertising has taken its rightful place as a fixture on marketing plans across sectors, which means we aren’t immune to broader economic trends,’ said Randall Rothenberg, president and CEO of the IAB.

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New York-Internet ad revenue totaled $5.5 billion in the first quarter, down 5.0% from the same period last year, according to a report from the Interactive Advertising Bureau and Pricewaterhouse Coopers.

Internet ad revenue falls 5 pct in first quarter
PHILADELPHIAInternet advertising revenue is down 5 percent. The decline in the first quarter of 2009 represents the first year-over-year decline in seven years as the recession takes its toll even on the hardiest of ad sectors.

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I wonder how many smaller businesses know who to approach for genuine, impartial advice on their web presence? Is it the business directories, web designers, web developers or software-as-a-service providers? Continue Reading…

Cablevision System’s Rainbow networks, AMC, WE tv, Sundance Channel and IFC, says these futuristic highly prized interactive television applications will be available to a small part of it networks subscriber bases. Continue Reading…

A trade body for online advertising has launched a set of privacy guidelines concerning web adverts aimed at targeting users’ interests. Continue Reading…

Media firms have been obsessing over the needs of advertising agencies for more than a century, and online media properties have made these relationships much more complex. Continue Reading…

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Part of the ECT News Network Never before have there been so many resources available for tracking the development of laws and policies in the making — an activity that an increasing number of average citizens want to engage in as the U.S. economic Learn More About…

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About 90 Percent of All Corporate Email is Spam 01.28.09 Total posts: 1 Over 90 percent of email sent to corporations during 2008 was either spam or malware, security firm Panda Security reported Wednesday.

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Leading Email Marketing Intelligence Company Launches Competitive Email Intelligence Tool
NEW YORK –(Business Wire)– Email Data Source, Inc. the email marketing industry’s original source for email competitive intelligence has announced their newest product aptly called Alerts.

Retailers spent 9% more on search marketing in ‘08, Efficient Frontier says
While spending on search marketing declined overall last year by 8% over 2007 in the U.S., spending by the retail industry rose 9%, search marketing firm says in its ‘U.S. Search Engine Performance Report: Q4 2008.

VMS Ventures Joins the ‘AGORACOM 100′ and Launches Online IR and Marketing Program
VMS Ventures Inc. (TSX VENTURE: VMS) (the ‘Company’) is pleased to announce it has retained the services of AGORACOM Investor Relations (’AGORACOM’) (http://www.agoracom.

SEO Secrets for Locally Based Businesses
1. Define Geographic Key Phrases First, focus on key phrases before any search optimizations are executed. Define keywords that describe your business, product(s) or service(s). Next, marry those descriptive keywords with city or county locations.

Barrie Pace boosts natural search traffic on new e-commerce platform
Classic women’s apparel retailer , a unit of Hartmarx Corp. and No.

Programming an In-Text Advertising System under ASP.NET 3.5
Now with the general requirements architecture and database definition in mind in this installment we are going to delve into the core code programming of the

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Like many e-commerce managers, Todd Andrew doesn’t know all the secrets behind search engine optimization, but he knows it’s a good thing when his e-commerce site, , is on the first page of search results for key terms related to luggage and handbags.

Shoring Up The Online Advertising Biz
The online advertising business is in for a rough patch, especially for display advertising. The signs are everywhere.

Club World Casinos Foil Russian Spammers
Club USA Casino, and it’s parent company, Club World Casinos has warned their customers not to respond to e-mail asking people to sign up for participation in a supposedly new online gaming casino.

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Online advertisers hammered by click fraud
- 1:12PM Click fraud surged to a new high in the final three months of 2008 as criminals had armies of hacked computers pretend to be customers checking out online ads, according to a report released on Wednesday.

VMS Ventures Joins the ‘AGORACOM 100′ and Launches Online IR and Marketing Program
VMS Ventures Inc. (TSX VENTURE: VMS) (the ‘Company’) is pleased to announce it has retained the services of AGORACOM Investor Relations (’AGORACOM’) (http://www.agoracom.

Online ad spend set to grow by up to 35% in 2009
Regional spending on online advertising is expected to grow by 25-35 percent as a result of the downturn, according to a study released on Thursday.

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Overview: Based on the responses of over 1,000 life scientists worldwide to a 41-question survey, examines life scientists’ use of, preferences for, and receptivity to electronic media to obtain information on products and services related to their

Barrie Pace boosts natural search traffic on new e-commerce platform
Classic women’s apparel retailer , a unit of Hartmarx Corp. and No.

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Perhaps the biggest announcement in mobile advertising is now out, as Google AdWords will show desktop ads on smartphones with full HTML browsers. Continue Reading…

By Michele McDonald , December 2008, p.1 The percentage of U.S. online leisure travelers who consider themselves brand-loyal has plunged by 19%, from 31% in 2006 to 25% this year, according to Forrester’s North American Technographics Retail, Travel, Continue Reading…

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Google advertisers today received word of a new feature: seamless mobile integration into AdWords campaigns.

Direct Online Marketing?s Paul Woodhouse to Speak on Blogging at SES Chicago
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